Title | Educating the business graduate of the 21st century: Communication for globalized world |
Publication Type | Journal Article |
Year of Publication | 2007 |
Authors | Briguglio, C. |
Journal | International Journal of Teaching and Learning in Higher Education |
Volume | 19 |
Issue | 1 |
Pagination | 8-20 |
Keywords | Business |
Abstract | This publication focuses on the use of English as a global language within business communication education in universities. Briguglio's discourse is positioned at the center of multiple intersections, drawing on research from three fields: intercultural communication, business communication, and internationalization of higher education. The author analyzes and questions the lack of engagement with existing cultural diversity in the classrooms. She concludes by offering a variety of pedagogical strategies geared towards helping educators develop the cultural and linguistic strengths of their students as means to developing a larger cultural competence within business education. |
URL | http://www.isetl.org/ijtlhe/pdf/IJTLHE127.pdf |